Right when you thought H&M really did it with the Jimmy Choo collection, which launched just a few weeks ago, H&M kicks it up a notch.
H&M presents Sonia Rykiel’s lingerie right on time for the Holidays, the seductive lingerie collection will be in stores on December 5, 2009 – but you are cordially invited to the H&M Sonia Rykiel live fashion show at hm.com/soniarykiel on December 1st at 5PM EST.
Here is a sneak peek how fashion event creator at H&M Ettiene Russo designed the fashion show set.
Oooh, and even better, pictures of the Sonia Rykiel lingerie collection. I leave it up to you whether to be naughty or nice this Holiday season.
I think with this collection you can go either way.
See what I mean?
The Sonia Rykiel collection brings you 1920s-inspired loungewear in velvet and chiffon as well as silk chiffon separates, bras and panties in silk and lacy cotton, designed in Rykiel’s signature multistripe and floral motifs. The colors of the collection vary from pale pink to black and trendy blends of rose, violet and black. To complete the lingerie collection you will also find slippers and mules, brooches, hair accessories and the line has camisoles, tank tops, pants, shorts, kimono-style robes and floor-length nightgowns.
Check out Ettiene Russo, fashion event creator at H&M, giving a preview of the Sonia Rykiel pour H&M launch event at the Grand Palais in Paris on December 1st.
Here is another video… Casting for the models!
