Are you already following your favorite companies on Twitter and Facebook?
If not, you should.
By now, many of your favorite brands are already somewhat social media savvy, and you can communicate with them, get your questions answered and feedback given.
Now, all of the companies are not quite there yet, but at least they have some type of social media presence and that’s good news for you, even if you won’t get the personal attention from your brand that you are looking for. There are online giveaways, cool campaigns and ways for you to get involved with the brand – and then there are the secret coupons and sales only for those in the know.
Nine West is one of those companies whose shoes I’ve loved for years, and now their social media savviness. Nine West just launched a rich-media shopping app on Facebook, making it possible for Facebook-users to shop directly from the company’s Facebook page. Facebook has certain rules of ecommerce on their platform, so this is one of the best done fashion shopping apps that is done following the rules. Rachel Roy also tested this type of app offering a one-day sale on Feb. 9 – and not surprisingly, both Rachel Roy and Nine West are owned by a same company.
Just the fact that you can shop from Facebook fan-page doesn’t make it social media savvy automatically – Nine West’s app is different, it gives you the capability to share your favorite styles with “share” or “like” buttons – and that’s how shopping becomes social on a platform that you and all your friends are already using.
And the Spring 2010 Look Book and its bold colors and resort accessories – what’s not to love?
Accessories are starting at less than 21 dollars, handbags are around $59 and the shoes $49 with the 15% discount and you can have them shipped for your home for free too. Now, go and be not just social media savvy, but money saving savvy at Nine West’s Facebook page.
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