Don’t be like Starbucks & Get brandjacked on Pinterest

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If you have been looking for a reason to join Pinterest, and quite not get why the picture bookmarking website would be of any relevance to you – or your brand – your reason is here: get your Pinterest page before someone else does. For example, I just noticed today how Starbucks Pinterest account was brandjacked and a group of people are using it to promote SlideBelts by

What is Brandjacking? Someone not related to you or your brand highjacks your brandname and starts using it as theirs online and is using the brand equity for his/her own good. Or as Wikipedia puts it “Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.”

Even if you are not planning on using Pinterest, nor have any idea how you could use it for you, your business or for your brand, this again is a great reminder why always jump in the new trend bandwagon and at least to claim your username and brandname on each new platform as they pop up. Pinterest has very fast become one of the top referring traffic sources to many online media and shopping sites – I guarantee you, you will want a piece of this action.

About Katja Presnal

Katja Presnal is an international lifestyle expert, originally from Finland. Katja shows how to live globally inspired life to the fullest. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks. She is a board member of the Professional Travel Bloggers Association, award-winning social media strategist, and a well-known speaker in the social media conferences. Katja has lived in four different countries, and seven states in the USA, and married to a helicopter pilot. Their three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.

Get Katja's first book Instagram as your Guide to the World - How, What and Who to Search and Follow on Instagram to Help You Travel the World for free, and follow Katja's travel account @skimbaco on Instagram.


  1. […] page, and two people can be on Pinterest with the same first and last name (with different URLs). Don’t get brandjacked like Starbucks or have someone else impersonate as […]

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