Ivana Helsinki at New York Fashion Week
I was among the 600 other guests gathered to watch Finnish Ivana Helsinki fashion show at the Mercedes-Benz Fashion Week in New York City. This is why I came here for from Finland, to cover the fashion in the city, and live in the city of dreams. The feeling was unbelievably cool to sit in the New York Fashion Week watching a Finnish brand and listen to the very familiar sounds of Finnish musicians and artists as the models walked the catwalk. My eyes were getting wet… and I might have shred a few tears if I had been in New York for longer and missed back home to Finland.
Ivana Helsinki s/s 2013 show at the New York Fashion Week offered a trip to Eastern Europe with inspiration from Slavic cultures. The show was kicked off by a movie of a small Finnish town celebrating Midsummer while waiting for the world to end – just the type of melancholy you can expect from Ivana Helsinki. The movie was made with 3D-technology and the “Mourning Sun Motel” collection clothing was showed right before the catwalk in the movie and the combination worked perfectly.
The collection itself was what Ivana Helsinki is known for: bold prints and heavy fabrics, however there were several lighter prints and fabrics making a distinct definition between the spring and summer parts of the collections.
I especially liked the dresses with small flower prints and ruffled hems, and the mixed prints. The more intensive shorts jumper is bound to be a popular summer day outfit.
My personal favorite dress pictured on the left looks like the perfect go-anywhere dress for summer.
Stay tuned for an interview with the designer!
Photos: Ivana Helsinki, first picture: Nina Varis