The first pictures of H&M’s new brand & Other Stories

Pin It

the best

H&M News

Nina posted already today in her Finnish fashion column Tyylitila these first pictures from the launch collection of H&M’s new brand & Other Stories. & Other Stories will launch in 7 cities in Europe and with online stores in selected European countries this spring (you can read the cities and details in my post here). 2012 was challenging for H&M, and it keeps going strong in many areas such as USA, Canada, China and Russia, but the clothing markets have been challenging, especially in Europe.

H&M continues to stand strong in a challenging clothing market which in many countries has been even more challenging in 2012 compared to 2011

stated H&M chief executive officer Karl-Johan Persson for WWD.

H&M’s net profits fell due the challenging market’s but they also made major investments, especially to launching & Other Stories. The H&M is still continuing the global domination and are planning on adding 325 stores in the 2012/2013 financial year, including its first stores in Chile, Estonia, Lithuania, Serbia and Indonesia. But all eyes are on & Other Stories and it’s launch this spring…

& Other Stories logo


Photos of & Other Stories Launch Collection

& Other stories released photos of the launch collection last week.

Lovely, oh, so lovely clothing and accessories. Minimalistic and classic style is always a big hit for me.

said our own fashion expert Nina Varis.

And I couldn’t agree more. The urban classic collection looks modern timeless and the materials are much better than what at H&M typically, so the clothing has a much better opportunity to last as a wardrobe stables.




The photos look very promising, and so do the prices for the promised quality, however both Nina and I are wondering how & Other Stories will be different from H&M’s other luxury brand, COS, the style seems a lot like COS. Can’t wait for the & Other Stories launch for this spring and to see the collection first hand.



Photos: & Other stories

About Katja Presnal

Katja Presnal is an international lifestyle expert, originally from Finland. Katja shows how to live globally inspired life to the fullest. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks. She is a board member of the Professional Travel Bloggers Association, award-winning social media strategist, and a well-known speaker in the social media conferences. Katja has lived in four different countries, and seven states in the USA, and married to a helicopter pilot. Their three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.

Get Katja's first book Instagram as your Guide to the World - How, What and Who to Search and Follow on Instagram to Help You Travel the World for free, and follow Katja's travel account @skimbaco on Instagram.


  1. H&M items always make passionate to any fashion conscious mind.

Post a Comment