Pop-Up store in NYC during NYFW: Paloni Goes New York

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If you are in New York during New York Fashion Week (February 11.-28.) you should definitely stop by at Ivana Helsinki -store in Nolita, 251 Elizabeth Street. You’ll find there an amazing Ivana Helsinki collection and a pop-store from a Finnish company called Paloni.

Paloni is a creative company that represents and sells handcrafted pieces from talented but yet undiscovered independent designers from around the world. This time the event is all about Finnish designers. Paloni founder, Minna Särelä, will be in New York during the whole event and she will be presenting 27 Finnish labels and 37 designers at the pop-up-store.



Paloni was founded in the summer of 2011 by Minna Särelä (second pic) together with her  husband. The motivations behind founding Paloni were willingness to  offer the undiscovered indie design talents a sales channel and visibility for their beautiful pieces, and the desire to bring a  creative and inspirational option for the women of Finland.
Nowadays Paloni display women’s clothing, accessories, jewelry, home decor, gift items and children’s clothing by over 80 designers, but the number of Paloni designers is constantly growing. Their selection is updated weekly with new arrivals straight from the designers’ studios.





Some of the labels in a NY pop-up-store are:
Ainokainen / Netta Kervinen / Helsinki
Balabin Art & Design / Nikolai & Melitina Balabin / Lappeenranta
Dead Birds & Lionheart  / Maria Jokela & Anni Niemi / Tampere
Emmi Malmström / Emmi Malmström / Helsinki
Fiona Timantti / Fiona Timantti / Helsinki
First Crush / Mari Himmanen / Helsinki
MUKA VA / Anna Mattelmäki & Emilia Kiialainen / Tampere
Olav / Jussi Salminen / Helsinki
OutsaPop Trashion / Outi Pyy / Helsinki
Second Chance / Maija Nuppula / Fiskars

You can call it design, indie fashion, art or handicraft. We call it passion.

says Minna Särelä, the founder of Paloni. I highly recommend the visit at the pop-up-store!

Photos: Nina Varis

About Nina

Nina Varis is interested in and curious about fashion and the latest trends. She was studying dress making and fashion but found herself working at the office. But working in a totally different field doesn't mean you can't enjoy seeing beautiful and inspiring things, right?

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