Portfolio

katja presnal
Skimbaco Lifestyle
Skimbaco Home
katja (dot) presnal (at) skimbaco (dot) com

Katja Presnal landed her first PR job with a large national telecommunications company straight out of high school and continued building her marketing, sales and PR experience while studying Production Management in one of the top colleges of Finland. She is a seasoned PR, sales and marketing professional with e-commerce experience and one of the trailblazers in social media marketing industry.

She is an editor and founder of SkimbacoLifestyle.com , SkimbacoHome.com and Skimbaco Travel. Currently Katja works as a Community Manager for Collective Bias, Collective Bias is an emerging media firm focused on the intersection of mobile/social media and social shopper marketing.

Katja Presnal built her reputation by offering an All-In-One Marketing Solution in the children’s fashion industry including Online Store Skimbaco.com, Lifestyle Blog SkimbacoLifestyle.com and PR Service. The products she has represented have received national and international press, including a product endorsed by Tom Cruise on Oprah Show. Her unique position as a marketer and a blogger gave her the ability to learn social media from both sides of the table, and even today when she consults companies or is part of social media campaigns she demonstrates the ability to see the needs of the consumer, the marketer and the blogger. Today she creates social media strategy for Collective Bias’ clients, such as Colgate, Hershey, Philips, Elmer’s etc. and manages a community of close to 600 social media influencers.

Katja is writes about home decorating at Lifetime TV Network’s website for moms, LifetimeMoms.com. Katja is part of Hanes Comfort Crew and was one of Walmart’s Elevenmoms and has experience of brand evangelist communities as a blogger. Katja Presnal was named as one of the 50 most powerful and infuential women in social media already in 2008 and continues to be named in “Top 20 Moms to Follow on Twitter” etc. type of lists. You can also read her professional profile at LinkedIn.

Katja is a requested speaker about social media.

Some of Katja’s speaking engagements in 2009: BlissDom, Jeff Pulver’s Social Communication’s Summit, Type-A Mom Conference and Mind of Mom’s Summit, Katja was also presenting at BlogWorld and New Media Expo. 2010: EVO Conference, AffCon2010 and SoMeTime2010, the premier social media conference in Finland. Other speaking engagements include: Network of Executive Women event, National Ski Associations Summit and other smaller business to business summits.

She has been part of several internal conferences/events for large corporations such as Pepperidge Farm, Pepsi and Babycenter.com. Some other companies/brands Katja has worked with: S.C. Johnson/ Pledge, Disney, SeaWorld Orlando, Better Homes & Gardens, Park City Mountain Resort, Kodak, Ford among many others. Some of the latest clients include P&G / CoverGirl, The Hershey Company, Colgate, Pepperidge Farm and Ubisoft.

Katja Presnal is a trusted name in the social media world and gets marketing to moms online, and her readers know that while she is part of marketing campaigns and promotes products, she doesn’t endorse products she doesn’t believe in. For the same reason companies, PR agencies and word-of-mouth-marketing companies like to work with her, they know they are always getting an honest endorsement and full transparency.

Some of the Press received.
Katja has been featured at ie. NY Times, Yahoo! Shine, Forbes and quoted in Glamour and Earnshaw’s magazines among numerous online publications.

Katja Presnal is available for:
- Conference/Event Speaking
- Not currently available for consulting. Contact Collective Bias for social media and shopper marketing offerings.

Want your product/company featured on Skimbaco Lifestyle, Skimbaco Home, Skimbaco Travel or Lifetime Moms Home channel?

- Contact Katja with relevant pitches. She will not endorse your product if it isn’t a good fit or she doesn’t like the product. Katja does not write product reviews, but shares product finds, which will help people to “live life to the fullest”, or writes about products that fit her lifestyle.

Scroll down for some referrals and examples of Katja’s work. This list is just a small view to some of the referrals and campaigns Katja has done. Subscribe to Skimbaco Lifestyle to keep in touch.

Contact: katja dot presnal at skimbaco dot com

“As one of the founding members of the Walmart Elevenmoms program, Katja was both innovator and inspiration in development of the group. She is a catalyst for ideas with boundless energy and drive to make things happen. As one of the foremost leaders in the Social Media space, Katja brings a depth of knowledge and understanding of what really makes the medium work along with the true connections and relationships with key people in the space. I highly recommend Katja as an agent of growth in the industry.”
John Andrews, Managing Partner of Collective Bias,
Former Sr. Marketing Manager – Emerging Media, Walmart Stores, Inc

“The Hanes Comfort Crew is a network of dynamic and prominent social media influencers who converse with Hanes about comfort, clothing, and community. Hanes went to great lengths to find the best and the brightest in the social media space and is honored to count Katja Presnal among the members of the Comfort Crew. Katja brings great insight from the perspective of a successful blogger on her “Skimbaco Lifestyle” outlet, an innate understanding of the mom community as the co-host of “National Mom’s Nite Out,” and an affinity for brands including her work as one of the original Walmart 11 mom bloggers. Hanes is grateful for the opportunity to work with Katja in this capacity.”
Hilton Graham, Director of Digital Strategy, Hanes

“I have personally worked with Katja on a variety of social media outreach programs and I am consistently impressed with her intelligence and insight. Katja isn’t just a great blogger, she understands the social web and how to create value for her partners. I am proud to have Katja as a member of the IZEA family and would highly recommend her to anyone seeking expertise in social media.”
Ted Murphy, Founder/CEO of IZEA

“Katja has an excellent grasp of not only social media platforms but also how to effectively strategize, promote and handle the PR for her clients and for projects she chooses to support through her blogging. She is often a go-to person for ideas and outreach relating to social media. I highly recommend her.”
Barbara Jones, Founder/CEO of One2OneNetwork.com

“I had the privilege of seeing Katja speak at the Mind of Moms Conference this past May. Her engaging presentation on navigating the social media space gave me my new favorite quote: “Social media is an ocean. Learn to swim.” Her insights on the blogging industry are relevant, compelling, and clearly stem from her personal experience. She has mastered many strokes among the murky waters of social media, even making the Periodic Table of Social Media Elements. Katja embodies the entrepreneurial spirit – from marketing Ladybug shoes to glamorously redecorating her entire bedroom on a $500 budget – all while caring for three kids.
Katja and Skimbaco Lifestyle have been a tremendous asset to the Real Girls Network as a contributor to DivineCaroline.com and a smart representative for top tier advertisers.”
Emi Hofmeister, Real Girls Media

“Katja is very knowledge and passionate about social media and moms.”
Maria Bailey, CEO of BSM Media

“Because of her influential voice and social media presence, Katja is a key part of the Real Girls Network. Both advertisers and readers appreciate her creative, uplifting content.”
Rebecca Weeks Watson, Director of Business Development, Real Girls Media

“Katja is a very passionate entrepreneur. We worked together on a sponsored campaign to promote her business on Boston Mamas and she was enthusiastic, quick to respond to inquiries, and really “got” (both from her experience as a retailer and social media enthusiast) how to effectively assemble a cool campaign that would be mutually beneficial to both our companies. It’s been a pleasure to continue to work with Katja via other ventures as well.”
Christine Koh, Founder and Editor, BostonMamas.com

“Katja has fantastic marketing skills. If you hire her for any type of online marketing campaign consider yourself lucky. Her writing skills are phenomenal. She has an extra edge as a business owner because you can feel confident that she understands both sides of marketing. She is a person that you want to stay connected with during business ventures.”
Pamela Kramer, Owner, Happy Panda

Katja Presnal is even mentioned in the Periodic Table of Social Media as one of the Social Media All-Rounders (These are the people you can find all over the Social Media landscape). Ron Hudson of Immediate Influence named Katja as one of the 50 Most Influential People in Social Media.
Chris Brogan calls Katja microfamous. John Kim says Katja is in the top 10 Social Media People You Should Meet.

More Press

Blog posts at Skimbaco Lifestyle:
Kids Sail Free on Disney Wonder
Disney Cruise, Here I Come!
Disney Wonder and Magical Time
Disney Cruise Not Just For Kids
Disney Cruise on Disney Wonder; Fun for Kids
Win Disney Cruise with Disney Channel Stars
More:
Disney Cruise Photos at Flickr
Blog post at Divine Caroline:
Disney Cruise – Perfect Girlfriend Getaway

In addition: real time updates to thousands of Twitter followers and Facebook friends, photo sharing on both social media sites and photo sharing in the blog rotating photo spot (right top corner).

Being part of the How I Clean Now-campaign executed by Edelman for S.C. Johnson’s Pledge Multi Surface cleaner product.

Katja’s involvement included several blog posts at HowICleanNow.com and having a “Cleaning Intervention” video done with commentary with Trush Suhr of The Style Network.

Posts at SkimbacoLifestyle.com:
I need cleaning intervention! Do you?
I got a lesson from clutter school graduate Trish Suhr
Spa Night At Dashing Diva
Moms Nite Out NYC

At SkimbacoHome.com:
I got my decorating mojo back – because of Pledge

Tom Cruise showing Monkey-Toes ladybug shoes for Oprah. Monkey-Toes ladybug shoes were sent by Katja Presnal for Suri Cruise.
Oprah Show with Tom Cruise aired in May 2008.

Products placed in magazines, national and international. DeAnna Cochran Jewelry and Monkey-Toes shoes in the Australian version of OK! magazine.