Work with us

WORK WITH SKIMBACO® LIFESTYLE ONLINE MAGAZINE

OUR AUDIENCE

Majority of our readers are 25-44 year old higher-income college-educated women, who have children and visit our site from home. Visitors to Skimbacolifestyle.com spend an average of three minutes on the site during each visit.
Over 60% visitors are from United States overall.
Over 40% of our American readers live in the metropolitan cities in California, New York, Texas and Florida.
Top four additional traffic source locations after the US are: Canada, Finland, United Kingdom, Australia.

(source: Google analytics and Alexa)

NOTE: we recently launched Skimbaco Lifestyle Finnish Edition, which contributes to the popularity in Finland.

STATS. SKIMBACO® AS NUMBERS
3 minutes is the average time visitor stays on our site
5 Google Pagerank
61-65 Klout score for Katja Presnal, steady 37 for Skimbaco
100 Score by Tweetgrader
660 sites linking in
2,000+ posts since 2007
2,220+ have added in Google+ circles
2,800+ followers on Pinterest
6,000+ Facebook fans and friends
21,681 Alexa rank in the US
32,000+ Twitter followers combined with @katjapresnal and @skimbaco
44,000+ visitors/month*
71,000+ pageviews/month*

KRED Score for @katjapresnal 797/1000 influence, 8/12 Outreach Level as of May 18, 2012.
KRED score for @skimbaco 751/1000 influence, 6/12 Outreach Level as of May 18, 2012.

Updated May 2012. Email and ask for the latest traffic stats. The Skimbaco blog network merged in April 2012. The combined page views for the blog network were 71,000+ in March 2012. New online magazine stats are not available until July 2012.

ADVERTISING

HOMEPAGE
300×250 – $150/month

BLOG POST & CATEGORY PAGES
125×125 buttons – $90/month
300 x 250 – $200/month

PRODUCT REVIEWS

Skimbaco® Lifestyle is an online magazine, not a review blog, but occasionally we do write product reviews and welcome product samples in order to offer the latest product recommendations to our readers. You can not purchase a product review on Skimbaco® Lifestyle, our opinions can not be bought.
Most often we offer product placements within the editorial as it fits our content.

PRODUCT REVIEW: Example of Whirlpool washer & dryer review.
PLACEMENT IN EDITORIAL AND GIFT GUIDES: Example of MOTOACTVE GPS Fitness tracker as product placements in editorial and on gift guides.

If you would like to send a product for consideration, contact us for shipping address.

If you send us a product for review and we don’t cover your product, it’s because we don’t feel comfortable endorsing it. We only promote great products, and don’t publish negative reviews. We don’t return product samples.

SPONSORED BLOG POSTS

We offer sponsored content opportunities on Skimbaco Lifestyle both as editorial content written by us, or as edited content rewritten from your press release or other marketing communications. The sponsored posts typically are search engine optimized for specific key words, include 1-2 links (nofollow per Google’s rules), and they are promoted on Twitter, Facebook, Pinterest and other social media networks for ultimate exposure. Depending the exposure wanted, the pricing starts from $250 for written content up to $1,000 per post if a time consuming activity is required such as photography, recipe creation, craft or DIY projects etc.

SPONSORED EDITORIAL BLOG POST EXAMPLE: Mom, live adventurously like Barb and Jen
SPONSORED MARKETING MESSAGE BLOG POST EXAMPLE: Cheap Sally $100K Blogging Gig Let’s YOU to Live Life to the Fullest – Apply Now! (check the google results for “cheap sally $100K blogging job”)

May we suggest?
Sponsor a weekly Live a Little blog post which is published on Mondays if your brand encourages consumers to try something new or live life to the fullest.
Sponsor a fashion-related trend story if you are a fashion brand.
Sponsor a DIY or craft post if you want to show consumers how to be creative with your product.

GIVEAWAYS

Giveaway hosting fee is $250 and it includes promotion of the giveaway on Twitter, Facebook and additional blogs driving traffic to the giveaway.
GIVEAWAY EXAMPLE: H&M giveaway.

OTHER OPPORTUNITIES / CUSTOM CAMPAIGN

Need help with creating a larger PR/marketing campaign to reach a larger audience?
Want to showcase your products how they work in real life settings?
Need online content that gets social media attention on sites like Pinterest?
Want to host an engaging Twitter chat with highly targeted audience who isn’t just in it to win prizes?

Partner with Skimbaco Lifestyle. We can create a special campaign just for your brand. If you are interested in connecting with influential bloggers and creating a larger marketing campaign, Addy Award-winning social media strategist Katja Presnal can help you with that.

Katja is a trusted name in the social media world, and has been trailblazing the social media industry and marketing to moms online since 2004. She has been interviewed by AdAge, Entrepreneur magazine, featured in magazines in the US and in Europe, and mentioned on several professional sites like Mashable, Ogilvy PR 369 Blog, and several other publications. She is a popular speaker in social media conferences. Katja has placed products on the Oprah Show, OK! magazine Australia & USA editions, Today Show, Babble and 100s of other influential blogs and sites online, as well as a lucky non-paid celebrity endorsement by Tom Cruise. In addition she has helped several online influencers and blog personalities with branding and promotions.
READ KATJA PRESNAL’S BIO.

EXAMPLE CAMPAIGN: Kmart Outdoor Living Campaign 2011.
Agency Collective Bias hired Katja to build a strategy to promote Kmart’s Outdoor Living, and to create sponsored content on Skimbaco blog network. The campaign strategy included hiring several bloggers to create backyard makeovers, mini-makeover, Twitter party hosted by Skimbaco Lifestyle and Partybluprints, sweepstakes and more. The campaign was executed by Collective Bias, and resulted in Kmart being the #1 patio furniture retailer in the USA for summer 2011.
Skimbaco Home had an Outdoor Living special feature built for the campaign.
ALL OUTDOOR SPECIAL POSTS CAN BE FOUND HERE: Outdoor Living 2011

TWITTER EVENTS

Katja has been making topics and hashtags trending since 2008, and has an audience of over 30,000 consumers on Twitter. Katja has been a lifestyle expert in several Twitter events, and hosted Twitter parties for brands like Kmart, Hamilton Beach, CoverGirl and for Redbook magazine. For example The Redbook magazine Twitter party was to promote girls’ nite in, and to promote their spring issue’s content. The cover girl Brooke Burke answered questions in the party, and the Twitter party was mentioned on New York Times.
Pricing:
Hire @KatjaPresnal for one hour Twitter party as an expert — $500.
Twitter party pre-promotion on Skimbacolifestyle.com and up to two hours on Twitter as @KatjaPresnal, including promoting the party as @katjapresnal and as @skimbaco — $1,000.
Full Twitter party planning and execution as a host. Includes hiring experts, promotion on Skimbacolifestyle.com, Twitter and Facebook, and creating a promotional banner. Party hosting and promotion will include up to combined 3 hours of promotional tweeting as @katjapresnal and @skimbaco. Typical results: over 15M online impressions. — $3,000-$5,000.

Contact katja (dot) presnal (at) skimbaco (dot) com for rates and details.