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WORK WITH SKIMBACO® LIFESTYLE ONLINE MAGAZINE

OUR AUDIENCE

Majority of our readers are 25-44 year old higher-income college-educated women, who have children. Visitors to Skimbacolifestyle.com spend an average of three minutes on the site during each visit. Our social media following consists of equal parts of female and male followers although our site readership is more female.
Over 60% visitors are from United States overall.
Over 40% of our American readers live in the metropolitan cities such as NYC, Miami, LA, Chicago, San Francisco, Seattle, Houston, Dallas, Washington DC and Denver.

Top cities where our audience comes from: New York (NY), London (UK), Helsinki (Finland), Miami (FL), Toronto (Canada), Chicago (IL), San Francisco (CA), Seattle (WA), Los Angeles (CA) and Singapore.

Top six additional traffic country locations after the US are: United Kingdom, Canada, Finland, Australia, Germany, and France.

(source: Google analytics and Alexa)

STATS. SKIMBACO® AS NUMBERS
3 minutes is the average time visitor stays on our site
4 Google Pagerank
61-65 Klout score for @skimbaco, 54 for @katjapresnal
100 Score by Tweetgrader
750 sites linking in
2,800+ posts since 2007
12,000+ followers on Instagram
7,430+ have added in Google+ circles
11,940+ followers on Pinterest
6,000+ Facebook fans and friends
43,000+ Twitter followers combined with @katjapresnal and @skimbaco
69,910 Alexa rank
45-75,000+ visitors/month*
75-100,000+ pageviews/month*

KRED score for @skimbaco 813/1000 influence, 8/12 Outreach Level as of October 24, 2012.
KRED Score for @katjapresnal 762/1000 influence, 7/12 Outreach Level as of October 24, 2012.

* We migrated the 4 blogs in our blog network into one during spring 2012 and have made several changes in our business strategy that have affected to the traffic both positively and negatively in 2012. According to Google Analytics our October 2012 stats: Unique Pageviews: 82,626, Pageviews: 110,884.

PRODUCT REVIEWS


Skimbaco® Lifestyle is an online magazine, not a review blog, but occasionally we do write product reviews and welcome product samples in order to offer the latest product recommendations to our readers. You can not purchase a product review on Skimbaco® Lifestyle, our opinions can not be bought.
Most often we offer product placements within the editorial as it fits our content.

Examples of the lifestyle content on Skimbaco Lifestyle

PRODUCT REVIEW: Example of Whirlpool washer & dryer review.
PLACEMENT IN EDITORIAL AND GIFT GUIDES: Example of MOTOACTVE GPS Fitness tracker as product placements in editorial and on gift guides.

If you would like to send a product for consideration, contact us for shipping address.

If you send us a product for review and we don’t cover your product, it’s because we don’t feel comfortable endorsing it. We only promote great products, and don’t publish negative reviews. We don’t return product samples.

SPONSORED BLOG POSTS

We offer sponsored content opportunities on Skimbaco Lifestyle both as editorial content written by us, or as edited content rewritten from your press release or other marketing communications. The sponsored posts typically are search engine optimized for specific key words, include 1-2 links (nofollow per Google’s rules), and they are promoted on Twitter, Facebook, Pinterest and other social media networks for ultimate exposure. Depending the exposure wanted, the pricing starts from $150 for written content up to $700 per post if a time consuming activity is required such as photography, recipe creation, craft or DIY projects etc.

SPONSORED POST WITH PINTEREST PROMO EXAMPLES:
Fashion: trendy shoe shopping at Marshalls (FASHION)
Easter Table Setting from Target (HOME)
SPONSORED EDITORIAL BLOG POST EXAMPLES:
Shop with Sweet Relish (LIFESTYLE)
Mom, live adventurously like Barb and Jen (LIFESTYLE/INSPIRATION)

SPONSORED RECIPE BLOG POST EXAMPLE:
Lipton Iced Tea and Italian Limoncello Meet in these Two Cocktails (FOOD)

Skimbaco Lifestyle media kit: brands we have worked with

GIVEAWAYS


Giveaway hosting fee is $250 and it includes promotion of the giveaway on Twitter, Facebook and additional blogs driving traffic to the giveaway.
GIVEAWAY EXAMPLE: H&M giveaway.

OTHER OPPORTUNITIES / CUSTOM CAMPAIGN

Need help with creating a larger PR/marketing campaign to reach a larger audience?
Want to showcase your products how they work in real life settings?
Need online content that gets social media attention on sites like Pinterest?
Want to host an engaging Twitter chat with highly targeted audience who isn’t just in it to win prizes?

Partner with Skimbaco Lifestyle. We can create a special campaign just for your brand. If you are interested in connecting with influential bloggers and creating a larger marketing campaign, Addy Award-winning social media strategist Katja Presnal can help you with that.

Katja is a trusted name in the social media world, and has been trailblazing the social media industry and marketing to moms online since 2004. She has been interviewed by AdAge, Entrepreneur magazine, featured in magazines in the US and in Europe, and mentioned on several professional sites like Mashable, Ogilvy PR 369 Blog, and several other publications. She is a popular speaker in social media conferences. Katja has placed products on the Oprah Show, OK! magazine Australia & USA editions, Today Show, Babble and 100s of other influential blogs and sites online, as well as a lucky non-paid celebrity endorsement by Tom Cruise. In addition she has helped several online influencers and blog personalities with branding and promotions.
READ KATJA PRESNAL’S BIO.

EXAMPLE CAMPAIGN: Kmart Outdoor Living Campaign 2011.
Agency Collective Bias hired Katja to build a strategy to promote Kmart’s Outdoor Living, and to create sponsored content on Skimbaco blog network. The campaign strategy included hiring several bloggers to create backyard makeovers, mini-makeover, Twitter party hosted by Skimbaco Lifestyle and Partybluprints, sweepstakes and more. The campaign was executed by Collective Bias, and resulted in Kmart being the #1 patio furniture retailer in the USA for summer 2011.
Skimbaco Home had an Outdoor Living special feature built for the campaign.
ALL OUTDOOR SPECIAL POSTS CAN BE FOUND HERE: Outdoor Living 2011

TWITTER EVENTS

Katja has been making topics and hashtags trending since 2008, and has an audience of over 30,000 consumers on Twitter. Katja has been a lifestyle expert in several Twitter events, and hosted Twitter parties for brands like Kmart, Hamilton Beach, CoverGirl and for Redbook magazine. For example The Redbook magazine Twitter party was to promote girls’ nite in, and to promote their spring issue’s content. The cover girl Brooke Burke answered questions in the party, and the Twitter party was mentioned on New York Times.
Pricing:
Hire @skimbaco for one hour Twitter party as an expert — $500.
Twitter party pre-promotion on Skimbacolifestyle.com and up to two hours on Twitter as @skimbaco, including promoting the party as @katjapresnal and as @skimbaco — $1,000.
Full Twitter party planning and execution as a host. Includes hiring experts, promotion on Skimbacolifestyle.com, Twitter and Facebook, and creating a promotional banner. Party hosting and promotion will include up to combined 3 hours of promotional tweeting as @skimbaco and @katjapresnal. Typical results: over 15M online impressions. — $3,000-$5,000.

Contact katja (dot) presnal (at) skimbaco (dot) com for rates and details.