Store Spotlight: My o My – Lifestyle Store in Helsinki

November 11, 2009 Katja Presnal

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Every time I speak with local New York store owners who sell Scandinavian design, I ask if they have ever been to Helsinki. Often they have, and they always say how impressed they are with the stores and how they merchandise their storefronts in Finland. I couldn’t agree more.

Helsinki might not be the most known European shopping destination, but it is full of hidden gems, especially for modern design lovers. One of these amazing places to shop in Helsinki, Finland, is My o My, which is a year old lifestyle store in the heart of Helsinki.

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My o My offers fashion, accessories, jewelry and what I love – interior design objects. They mainly import new-to-Finland brands from around the world. I love the mixture of fashion and design and in fact the entire store is a design showcase itself.

The interior designers Anna Katriina Tilli and Mikko Vesanen were inspired by the challenging shapes of the retail space and created interesting pleats, like in clothing, to the space itself. “We briefed them with only three guidelines: whiteness, women with their sweethearts and sigh My o My” says the owner Pauliina Louhiluoto. Looking at the photos… I can’t say anything else but “My o My”.

shopping in Helsinki, Finnish Design store, My o My, stores in Helsinki, shopping in Finland

shopping in Helsinki, Finnish Design store, My o My, stores in Helsinki, shopping in Finland

shopping in Helsinki, Finnish Design store, My o My, stores in Helsinki, shopping in Finland

shopping in Helsinki, Finnish Design store, My o My, stores in Helsinki, shopping in Finland

I spotted some great design from My o My’s website – above Dutch designer Frederik Roijé’s chandelier and shelving system and below Mint Inc.’s spice grinder and salt and pepper shakers.

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I know you are already drooling and booking a trip to do some shopping in Helsinki, but just in case if you need more convincing, here is one more tidbit. I happen to know the owner, Pauliina (pictured in the middle), personally, and her taste in fashion and design are impeccable. If you visit My o My, make sure to say hello from me!

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (0)

  1. mama necklace

    Katja! this is to die for, I want everything! Please take me with you next time you go!

  2. Kiitos Palyon, Katja!!!!!!! I cant believe this store…. one more reason for me to save up to revisit all my old friends in Helsinki!!!! WOW…My oh My is a great name…look at these designs…. They are blowing Stockmann’s out of the water!! I used to live in Kruuninhaka…where are they located? My son married a Finn and has a son named Mikko….my prayers are that one day he gets to visit Helsinki also…(they live in Fresno, CA)…thanks so much for sharing about this great new Finnish design shop!
    cathy b
    [rq=1159409,0,blog][/rq]Prayers for Rachel…a teen needing brain surgery

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