Go to Summer Festival (or Camp Rock) with H&M

April 29, 2010 Katja Presnal

H&M Summer festival, Divided, Lizzie Jagger, Lou Doillon, summer 2010 fashion


Summer festivals anyone?
Whether you will rock your soul out at outdoor concerts, or just watching the Camp Rock 2 with your kids this summer (that would be more like me), H&M brings a summer festival clothing collection with their Divided line. This is part of the annual Fashion Against AIDS effort, and a quarter of sales will be donated to youth HIV/AIDS awareness projects.

H&M Summer festival, Divided, Lizzie Jagger, Lou Doillon, summer 2010 fashion

The faces for the line are Lizzie Jagger and Lou Doillon and at the ad campaign pics they are hanging out in a festival setting with a rockin’ model Josh Beech (a lead singer of British rock band Snish).

H&M Summer festival, Divided, Lizzie Jagger, Lou Doillon, summer 2010 fashion

The Divided festival collection offers clothing for for women & men and several accessories, including random festival must haves like a sleeping bag, and will be available on May 20th. I’m hoping to see a few more photos soon… because the fringed snuggie tunic isn’t really my style. I do like the Boho look though, and the line is rumored to have cool denim shorts, the hottest item of the summer. And of course: the gladiator sandals, the other hot item for the summer.

H&M Summer festival, Divided, Lizzie Jagger, Lou Doillon, summer 2010 fashion

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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