January 25, 2011 Katja Presnal

I have been working as a Community Director for a social shopper marketing agency Collective Bias since 2009, and have slowly grown Skimbaco while having a full time job. Today I am announcing that I am leaving Collective Bias to start a new chapter in my career and to continue growing Skimbaco.

I never started as a blogger, I have always been more focused on marketing, sales, PR and then when people figured out a name for what I was already doing, I have been doing social media marketing and social media strategy. I have been a marketer online since 2004. Skimbaco started as an online store, and this blog was one of those ways I drove traffic and sales to my store, and it was built to build relationships. When many realized how I was able to market and drive sales to my store via blogs and social media tools, my days got filled by answering questions, and I realized my true passion wasn’t selling children’s clothing, but helping other people and doing social media; I closed down my store and started consulting.

Over the past few years I have consulted some of the largest companies in the US, and created social media marketing strategies driving sales to the largest retailers in the world and campaigns that got tens of millions online impression, and lead a blogger community of close to 900 members.

During the past three and half years, I fell in love with blogging and my own little space in the world wide web. As most of you know, English is not my native language, I am from Finland, and I never thought that I could even think of writing professionally. I know, I still have a lot to improve in my English skills, but it has humbled me that people listen even when I write or speak in my incorrect English.

Skimbaco is slowly growing to a blog network, currently including Skimbaco Lifestyle and Skimbaco Home and I will soon officially launch Skimbaco Travel and Skimbaco Food. I am thankful for the writers who helped Skimbaco for the past year by contributing some of the best content this blog has ever seen. The fact that I haven’t had time to write for my own blog has been killing me, and I miss being able to write more, and can’t wait to turn this new page in my blogging career, and grow my blog network and Skimbaco brand this year. I am also continuing my work as an editor for AETN TV Network’s LifetimeMoms.com and I am very excited about the growth and potential of Lifetime Moms.

I worked very hard to brand Katja Presnal as a social media strategist and to get the job I held at Collective Bias. I am forever thankful for the opportunity John Andrews, the CEO of Collective Bias, gave me by trusting so much of his company in my hands. The company saw a tremendous growth in the past year and is the leading agency in social shopper marketing. It is not an easy step to take to leave my job, and it is not something that I decided overnight. I am sad to leave the exciting work I did, but at the same time I have to stay true to myself to live life to the fullest and continue doing what I love the most; helping others to live life to the fullest too. I will remain an active member of Collective Bias as long as they have me.

I have exciting new things planned ahead, and I can’t wait to share them with you. I feel like this is one of those moments in your life when taking the first step exhilarates you and scares you a little too. But I am so proud of myself for being able to do it. If you want to hold my hand, and support me; tweet me, talk to me on Facebook, comment here and please subscribe to my blogs to show you support my decision to focus on making my main focus YOU and helping people like you to live life to the fullest. Subscribe: Skimbaco Lifestyle, Skimbaco Travel and Skimbaco Home and Skimbaco Food. Thank you for being there and taking this exciting step with me.

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (63)

  1. I’m excited to see where this takes you! I love reading your blog and look forward to seeing new posts in my inbox. Congratulations on taking this big step and good luck!


  2. Wow, sounds like you have an exciting year ahead. Congratulations on taking the leap.

    I left the Corporate world 10 years ago to do my “own thing”. Have never regretted it for one moment, even during the challenging times.

    This year, my theme for my business and lifestyle is “Stepping Up and Being Bold”. Sending a little bit of it over your way and wishing you every success with your new focus.

  3. Katja, for the past year or so you have been my teacher, my mentor and most of all my friend. I know that this is YOUR YEAR and that there are amazing things just waiting for you around every corner. I’m grateful to have worked with you and am looking forward to bigger and better things to come.

    You can do it!

  4. Katja, I am just happy I’ve been able to go along for the ride with you :)

    We all know that you’re making the choice that’s best for you and your family, and you’ll continue to do wonderful things online! Congrats and best of luck! I can’t wait to see what big things you’ll accomplish next, now that you have more time to focus on your brand.

  5. I know your choices are hard to make. I know Collective Bias had so many perks but I have never been more proud of you to not just be lip service about living life to the fullest but actually putting it into action LIVING LIFE TO THE FULLEST. You know I have always gotten your mission, I have always understood it, and I have always been there to watch you grow. I love your heart and love that you have stayed true to it. I love you and keep doing what you do. Inspire others to never take one second for granted. I <3 you!!!

  6. Missy Ferraro

    Congratulations Katja on your news and best of luck on the “next chapter”!

  7. Katja this is SO exciting! This confident step is the embodiment of your brand ~ seeing you focus on what you are best at and being brave enough to change is AWESOME! I can’t wait to watch you grow and am blessed to know you ~ you teach in everything you do but more than anything you are a fantastic, bright, creative woman who has only the sky as her limit ~ go grab the moon Katja ~its well within your reach!!!!

  8. Congrats to you, Katja! I remember when you were working in PR and sent me a review sample way back when (gosh… ‘2005?!) You’ve come a long way and we all know you’ll keep going.

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