I'm in Hellmann’s® Club Sandwich team

April 21, 2011 Katja Presnal

To help celebrate America’s passionate preferences for building the perfect sandwich, Hellmann’s® and Best Foods® parnered with Chef Bobby Flay and a team of bloggers to show families how to make real, simple, delicious sandwiches and to uncover unique and personal sandwich-making techniques. Hellmann’s conducted a survey about sandwiches and revealed some interesting results, but more importantly I learned a new thing about Hellmann’s, which I think makes even a bigger difference: Hellmann’s Light®, Hellmann’s® Canola Cholesterol Free Mayonnaise and Hellmann’s® Reduced Fat Mayonnaise with Olive Oil are all made with 100 percent certified cage-free eggs.

I am proud to be one of the Hellmann’s® Club Sandwich team bloggers together with Amanda Bottoms Kevin and Amanda, Shaina Olmanson of Food For my Family, John “Chef John” Mitzewich of Food Wishes, Caryn Bailey of Rockin’ Mama, Liz Latham of Hoosier Homemade, Kim Vetrano of She Scribes, Sarah Caron of Sarah’s Cucina Bella, and Daniel Garcia of Consumer Queen. We just spent two days in New York City talking about sandwiches, and met with Bobby Flay. Throughout the year, we will be sharing our favorite sandwiches.

“Everyone has an opinion about how to make the perfect sandwich, from the must-have ingredients to the highly personal sandwich architecture,” said Bobby Flay. “No matter the sandwich recipe, I always use Hellmann’s® mayonnaise to bring out the best in my sandwich, plus I have to cut the bread diagonally and only put condiments on one side of the bread to make it just right. That’s my idea of a perfect sandwich.”

The results are quite interesting in the first installment of the new “Hellmann’s® State of the Sandwich” Survey”, according to the survey sandwich lovers believe they could survive a longer period of time not talking on their cell phones (29 days) or avoiding shopping (26 days) than going without their sub sandwiches (20 days). People also said that how the sandwich is made is as important as the ingredients.

The sandwich survey also reveals:

• Mom always knows best: Thirty-three percent of Americans who eat sandwiches credit their mom with teaching them how to make a great sandwich. And nearly three-quarters (71 percent) of moms with sandwich-loving kids say they serve their families the favorites they ate growing up.
• Cutting-edge connoisseurs: Close to three-quarters (74 percent) typically take a knife to their sandwich after it’s been made, either slicing it diagonally (60 percent) or straight down the middle (38 percent). More sandwich eaters in the Midwest than those in other regions make sure that their crusts always remain on the bread (73 percent vs. 63 percent). They also prefer to eat their subs whole – not cut in half (34 percent vs. 23 percent).
• The condiment of choice: When it comes to condiments, nearly two in three (61 percent) would choose mayo over mustard (22 percent) or oil and vinegar (8 percent) if they could only use one type of condiment on their sandwiches for the rest of their lives! When it comes to applying their mayo, many of those who use this creamy condiment prefer to spread the love right on the bread, either on both slices (52 percent) or only on one side (33 percent).

Do you agree or disagree? I think I could live longer without my favorite sandwich than without my iPhone, but I could totally avoid shopping for more than average people to eat my sandwiches.

You can go to Facebook.com/hellmanns to share your sandwich-making tips, tricks, techniques and secrets and you can enter the Hellmann’s® Build Your Perfect Sandwich Sweepstakes for a chance to win great prizes including a kitchen essentials bundle, Hellmann’s® and Best Foods® products, and a $5,000 grocery gift card! And stay tuned for more Club Sandwich talk.

Disclosure: My trip to NYC was compensated and I am one of the Club Sandwich bloggers. All of my opinions are my own and I was not paid to post this.

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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