Knoll introduces Modern. In the Classic Sense., a new sales and marketing initiative celebrating its timeless design. The modern classic furniture designs by Eero Saarinen and Ludwig Mies van der Rohe are being paired with bold new collections by Joseph Paul D’Urso, Jehs+Laub and Shelton Mindel and the Modern. In the Classic Sense. campaign is exclusively introduced in the Architectural Digest, the international authority in design and architecture.
“This new campaign supports our loyal network of retailers who guide their residential customers to Knoll Design,” says Dana Berk, marketing manager, KnollStudio. “Knoll always has a way of leading the pack, and this integrated campaign lives up to that standard.”
The Modern. In the Classic Sense. campaign debuts exclusively in the May edition of Architectural Digest. The print ads feature photography by IIan Rubin, who has worked with Knoll since 2005. Additionally the ads provide a QR code and by using it the Architectural Digest readers can find inspiration on Knoll’s mobile and tablet-friendly microsite-a showcase of almost three quarters of a century of Knoll design innovation, through a panorama of unforgettable photography. See the Modern. In the Classic Sense. and be inspired.