“Like” and the Price Drops Down at Tea Collection

June 9, 2011 Katja Presnal

Tea Collection sale with social media campaign using Facebook Like button

Tea Collection sale going on – and an exciting “liking” spree. The more people use the Facebook Like button on the site, the cheaper the prices of certain products get.

What do you think of this campaign..? Cool new way of consumer marketing using social media; doing it together with the consumers so the company could eventually save on marketing costs and pass those savings to consumers and they will continue to get lower prices? Or will you annoyed if you will today see 300 friends liking the same page and would promotions like this affect negatively to consumers in a long run..?

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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