Replay Social Media Jeans – Pants that will tweet for you

December 27, 2012 Katja Presnal

Let your jeans do the tweeting for you

This is what we have come to: pants that tweet for you.

Italian denim brand Replay created jeans that will detect your emotions and share them as updates in your social media networks. Yes, you read that right. The Replay Social Denim jeans have a vinyl pocket and are equipped with a small bluetooth device. The bluetooth device inside the jeans’ pocket will communicates with the wearer’s smartphone via a dedicated app to easily and immediately share updates with their social networks with a press of a button.

All you have to do is click a button and the Social Denim jeans will update your location or mood to your social media networks. The jeans can detect eight different happiness levels from negative to positive, but I’m not sure what the moods are and how they are detected. The Replay Social Denim jeans will be available in blue and black, in regular-slim or skinny fit for men and skinny and boot cut for women. Available in Replay stores and European retailers and coming to the Replay online store soon, with prices ranging from €150-€199 (approximately $196 to $260).

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Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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