Converse Redesigns 100-year old classic and Introduces the New Chuck Taylor All Star II

July 23, 2015 Katja Presnal

new converse

Shop now for Chuck Taylor All Star II

Did you know that the Converse Chuck Taylor All Star was released already in 1917? The Chuck Taylor All Stars are an American design classic, and the design hasn’t really changed in almost 100 years. Sure, you can now get the Chucks in all the colors of the rainbow and design your own too, but the actual design of the shoe hasn’t changed even when the colors and prints of the shoes have. Well, not until this summer.

Converse just announced their newly designed Chucks, titled simply Chuck Taylor All Star II, releasing in stores on July 28th. The Chuck Taylor All Star will continue to be sold by its existing retailers, and the Chuck Taylor All Star II will be available at select retailers.

With a quick look, not much has changed, the shoes look just like a premium version of the old ones, and that’s exactly what they are: premium Chucks with several upgraded features. But there is much more than what meets the eye. The comfort and support of the shoes has been improved, and this should come as big news for Converse-lovers. The All Star II has better foot cushioning and arch support, made with Lunarlon technology provided by Converse’s parent company, Nike. A soft and resilient foam core that helps more evenly spread out impact, Lunarlon makes the Chuck II more comfortable than previous Chucks. An inner micro suede lining also makes the Chuck II feel a little more breathable and better quality than a standard All Star. On the top the All Star logo is embroidered, and the canvas is better quality too. In all measures, this is the lux version of the classic.

converselunarlon2

As we assessed our customer base, we were hearing a lot more about their active lifestyles and the things they’re doing in their day-to-day. We wanted to make sure we were engineering technology and comfort into this new style.”

said Damion Silver, Converse’s footwear design director for the men’s All Star.

Pictures of the Converse new Chuck Taylor All Star II

New Chuck II black high-top.
Chuck II black high-top.

New Chuck II white high-top.
Chuck II white high-top.

[The Chuck II] continues to reflect the spirit of the Chuck Taylor and what it’s meant all these years. It still has all of the most recognizable exterior attributes of the Chuck — that’s important to the consumer. We’re just addressing the new needs of the consumer while staying true to this iconic sneaker,”

said David Allen, GM and VP of Converse North America.

new Chuck II blue high-top.
Chuck II blue high-top.

converse-chuck-2-red-high-tops

The Chuck Taylor All Star II will hit the stores on July 28th, and will be available in four colors: black, white, red and blue. The high-top will have a $75 retail price and the low-top oxford will cost $70. I am pretty glad I didn’t do the back to school shopping for the kids yet.

converse-new-Chuck-II-low-tops

Photos: Converse

Shop now for the Converse Chuck Taylor All Star II

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Katja Presnal

Katja Presnal shows how to live globally inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work.Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners.She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (2)

  1. Love Chucks. But, I’m really not seeing such a big difference from the original – which is perfectly fine because I do love the original!

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