You might remember getting your photo taken with Santa at the mall, or perhaps you have taken your children to get the annual photo- a fake beard, an old red Santa suit, bad decorations. This seems to be the Santa of the past. At the Yorkdale Mall in Toronto, Santa has gotten an extreme makeover. He is known as Fashion Santa and has taken the internet by storm. Just as Dos Equis has the most interesting man, Fashion Santa may be, perhaps, “the most interesting Santa.”
Model Paul Mason will be at the Yorkdale Shopping Centre this holiday season, and what could be better than Santa wearing skinny jeans instead of a 3XL? Fashion Santa is helping raise money for a charity that focuses on sick children. It is reported that for every selfie posted with Fashion Santa using the hashtag #YorkdaleFashionSanta, a $1 will be donated to the SickKids Foundation by the shopping centre, up to $10,000.
While you will not spot Mason in a traditional Santa suit, you will spot him in the likes of Ferregamo, Burberry, and DSquared2 with Fendi and Gucci accessories to name a few. With that being said, any guesses on what is sleigh might be- Mercedes, Aston Martin…Maserati?
Check out some of Fashion Santa’s looks:
Diesel: Red Leather Moto Jacket
“Only the Brave” Graphic Tee
Rag & Bone Plaid Flannel Shirt
Palm Angels Logo Tracksuit Pant
Givenchy Red and Black High-top Star Shoes
DSqaured2 Maroon Tokyo Velvet Suit Jacket
Dents Leather Driving Gloves
Salvatore Ferragamo Runway Check Cashmere Scarf
Moncler Rethel Parka with Fur Collar
Massimo Dutti: Oatmeal Cable Knit Sweater
Limited Edition Brown Mountain Boots
Club Monaco 5 Pocket Corduroy Pant
Salvatore Ferragamo: Dark Brown Leather Duffle Bag
Silver Aviator Mirrored Frame Sunglasses
Photos courtesy of Yorkdale
Post by Wes Holland
“I dream of being a business leader in the fashion world. Whether that be creating and running my own luxury retail consulting firm, or heading a department for a renowned fashion house, I want to mix the intellectually stimulating side of business with the creativity that the fashion world offers. Make sure to subscribe to Skimbaco Fashion weekly feed.” Wes Holland of Life Through Preppy Glasses.