I’ve been a bad friend to you. But don’t take it personally, I’ve also been a bad mother, and wife. I haven’t been here at Skimbaco Lifestyle lately, but I haven’t been enough at home either.
After years of consulting and being an entrepreneur it was fantastic to join a team, and start working on something I truly have felt is one of the biggest ideas I’ve ever worked on. Sky literally has not been a limit in anything we have been working on the past year, and the caliber of smart people I’ve been able to work with has been incredible, and the work has taught me so much about business, culture, design, transmedia, film production, and yes – even about space, which I never knew I was even interested in. You don’t know the things you don’t know about – isn’t that the truth! Enthusiasm is to blame for my 60-hour work weeks and for pushing myself to work despite the either well-meaning warnings or systematic bullying about burning out even at work.
I started in a new job a year ago, and within two months got my first promotion, and was appointed as a CMO to lead the company’s global marketing efforts a few months later. The previous chief marketing officer had launched one of the most iconic products of our time – the iPhone – in her previous job at Apple, so I had very impressive shoes to fill. The goals of the job were accordingly high. But you know me, right? Nothing scares me more than boring, easy life, and the more challenging it has been at work, the more I have taken it as an opportunity to learn.
I don’t like the word “busy” as an excuse, because ultimately we all have a CHOICE, and thus I fully admit, I have chosen to “be busy” and give my job hundreds of extra hours that were not expected for.
Maybe you are now expecting a big reveal of a burnout, regret, and even apologies why I just let the entire Skimbaco community down, moved to Finland, and selfishly took a job. No, I am not burnt out, thanks for asking. In fact I am more energized than ever. I have no regrets for pushing my limits, for educating myself (whether it has been about 3D printing in space or the latest best practices in mobile app monetization models) and for giving myself this opportunity. Sorry, but I am not sorry.
I have been living life to the fullest, delivering the very promise Skimbaco Lifestyle always has been about. This time is was not traveling in luxury hotels, or living in Swedish country side. This time is was waking up early on the morning, walking the slippery road to the metro station to go to the office. Believe it or not, but at 43-years old this has been my first ever full-time job where I go to the same office every day. It was about time, and it has actually been a great experience to balance being a laptop entrepreneur, consultant on the road or working remotely from home while taking care of three children. But the office life is far less glamorous to share than the Instagramming lifestyle blogger life.
The entire influencer marketing scene, social media marketing algorithms and the way content is being shared, and consumed, have dramatically changed in the past few years. It was my time to work on the brand side, to be the person hiring influencers, worrying about KPIs, and Facebook likes turning into downloads.
I have always been a hybrid between an influencer, and a marketing strategist behind the scenes hiring the influencers – always wanting to understand (and influence) both sides of the business. I’ve been a content creator, but also an editor and a curator. I’ve been an European in the United States, and now I am in Europe as an expert how to market to Americans. I’ve always been in the middle. Except lately, when I have only been working for one brand.
So – it is time to wave hello to you my old friend again, and if you are still there, I would love to share more of this crazy journey with you. Most likely I will continue being the imperfect, bad friend, but hey, perfection is overrated anyways, eh?